Episode 128: Influence is Your Superpower with Zoe ChanceMay 12, 2022
In this episode, Sharon talks with Zoe Chance, author of Influence is Your Superpower and Yale professor (who teaches the most popular course at the university: Mastering Influence and Persuasion). Zoe argues that the goal of mastering the path of influence is personal development and becoming someone people want to say yes to. An effective influencer respects the freedom, autonomy, and humanity of others. The goal of influencing the behavior of others takes a more nuanced approach than simply giving people information; increasing awareness is not enough to change minds. Sharon and Zoe use the example of voting, and the ways in which we can have an effective influence on increasing voter turnout.
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About the Guest:
Zoe Chance is a writer, teacher, researcher, and climate philanthropist. She’s obsessed with the topic of interpersonal influence and her bestselling book is called Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen. It is being published in 28 languages. Zoe earned her doctorate from Harvard and now teaches the most popular course at Yale School of Management (Mastering Influence and Persuasion). Her research is published in top academic journals and covered in global media outlets. She speaks on television and around the world, and her framework for behavior change is the foundation for Google’s global food policy. Before joining academia, Zoe managed a $200 million segment of the Barbie brand, helped out with political campaigns, and worked in less glamorous influence jobs like door-to-door sales and telemarketing. She lives with her family in New Haven, CT.
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